Affordable TV Advertising Made Easy!

We have simplified the process of advertising on TV - making it an easy and affordable choice.

                  1. Choose an "Ad Production" - your TV Commercial.

                  2. Buy your "TV Media" - the space or slots to run your advert on TV.

                  3. Review performance with CAIT and book the next campaign on the most successful parts!

If you already advertise on TV, look at reducing your costs and have a more effective Television Advert with Concept Television Studios Limited and CAIT Analytics.

Look for our "Special Promotional Offers" where you can take advantage of promotions on TV Ad Production and low cost TV Media deals!

It really is that simple - try TV Advertising with Concept TV.

1. Choose an Ad Production - your TV Commercial.

This is the first stage. You need a TV Commercial made and Approved for Broadcast. Simply choose from our excellent range of "TV Commercial options" with prices starting from just £4,000!

We offer a full service from a simple 10 second text and graphic ad through to 30+ second presenter led, animation or location based TV Commercials. If you would like to see our work, click on "Showreel" at the top of this page.

We will work with you to determine the right length and type of TV Ad most suitable to your proposition and budget. Just give us a call to find our more, or request a FREE callback on the right of this page!

2. Buy your TV Media - the space or slots to run your advert on TV.

A "Great" TV Commercial is useless, unless the right Media strategy is put in place!

Effective Media Planning and Buying is a fine art. Careful planning and meticulous attention to detail is an absolute must. Developing a successful advertising strategy is not achieved by simply throwing large amounts of media spend at a project!

Concept looks to maximise each and every clients Return on Investment. This means not only creating a great TV Commercial, but also creating Media "Channel & Spot" schedule that deliver:

    ¤   Quality Profiled WWW Site Traffic
    ¤   Quality Profiled Telephone Inquiries
    ¤   Results that can be optimised for maximum ROI performance.

Of course, every campaign will be unique, but to establish expectations for costs, spot quantities and duration, we have created some 'off-the-shelf' TV Media packs for most TV channels. Budgets range for each channel depending on the time of year, time of day and length of ad, but as an example, you can expect to spend anywhere from just £500 up to £2m+ per month. To get started, choose your channel mix and whether you want a Starter, Progressive or Heavy Weight campaign.

When you choose Concept TV, you are choosing a Partner, not just a Supplier!

3. Return on Investment - CAIT Media Analytics.

   "I know half my advertising dollars are wasted. I just don't know which half."
    - John Wanamaker, 1886.

Concept TV believe in achieving measurable results. Unlike our competitors, we do not believe that identifying new "target demographics" or making "bigger spends" are the only variables behind a successful TV advertising campaign. We want every Penny, Euro or Dollar to work. This ensures us highly desirable repeat business and gives our clients the peace of mind they need when investing in our TV advertising service. Since we employed the use of CAIT Analytics with the majority of our Media Buying campaigns, we have improved ROI campaign on campaign for our clients.

CAIT Media Analytics is a powerful tool that enables fast cross-referencing of campaign performance and cost alongside other attributes. It helps identify patterns of response which means you can clearly see what is and what is not working. This level of transparency ensures we have the best possible opportunity to identify ways to find wasted advertising budget and focus it on saturating the best performing aspects of your campaign.

All new clients are introduced to CAIT Media Analytics and then have the option of continuing to recieve "easy to understand" reports from CAIT's complex data analysis system. Overview reports can be made available to Directors that want to stay in touch with the performance of their business - anywhere in the world!



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